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Dish TV to take on Sun Direct, drops rates in South India

MUMBAI: The DTH (direct-to-home) action has moved to the southern market even as Sun Direct has mopped up one million subscribers in a short span of 200 days with low subscription pricing.

With Sun pricing its packages from as low as Rs 10 to Rs 140, market leader Dish TV has been forced to drop rates. The Zee Group DTH operator, boasting of 3.5 million subscribers across the country, has reduced the entry cost by over 40 per cent and introduced a special hat-trick offer for its subscribers in the four southern states.


As per the new rates, a new Dish TV connection in South India would now be available for Rs 1990 (plus Rs 200 as installation charges) from the earlier Rs 2,950 (plus Rs 200). In addition to this, there is monthly recurring cost starting at Rs 60 per month going up to Rs 300 per month.

Dish TV is also offering three benefits to subscribers under the hat-trick offer. The subscribers will be offered five leading sports channels, 33 free movies and unlimited gaming free for one year.

Sun Group's DTH offering includes 14 add-on packages (ranging from as low as Rs 10 to Rs 140) to "suit every pocket" in a "Pay for what you watch" concept. The one million subscribers, the company says, have come from only the four southern states - Tamil Nadu, Karnataka, Kerala, Andhra Pradesh - and the union territory of Pondicherry.

Sun Direct launched four regional basic tiers consisting of over 100 plus channels specific to each southern state (Tamil basic, Telugu Basic, Kannada Basic and Kerala basic) at the rate of Rs 75 per month.

Sun Direct now plans to have a national roll out strategy.

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Star launches Voice Of India 2



With the clutter of music reality talent hunt shows on television, it becomes difficult to differentiate one from another. Talent is the key which set Amul Star Voice of India apart from the rest in its first season and brought singing talents like Ishmeet Singh Sodhi, Harshit Saxena, Abhaas Joshi, Irfan Khan, Toshi to the forefront. Amul Star Voice of India has served as the ultimate platform for budding singers from across the nation to realize their dreams, the show went on to become the most entertaining and involving show to hit Indian television. In keeping with its philosophy of offering engaging and distinct content, Star Plus now announces the launch of the second series Amul Star Voice of India-2 with an even bigger bang!

Amul Star Voice of India -2 attempts to strengthen the association with the viewers by aiming to present the best singing talent from across India. To make this possible, Star Plus has handpicked 24 refreshing voices from 24 states across the nation who will enthrall you with their mellifluous voices and vie for the coveted title Amul Star Voice of India-2 .

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These 24 talented singing from 24 different states will make Amul Star Voice of India-2 a kaleidoscope of different colours, traditions, singing styles since all these young participants will bring in something unique to the show. This is their ultimate chance to make their Janmabhoomi proud of what they achieve in their karmabhoomi-The Amul Star Voice of India platform.

The nation will witness the struggle and transformation of 24 talented singers on their journey to the ultimate destination- Amul Star Voice Of India-2 title. This journey will be closely monitored by our talented and charismatic set of judges-Ace singer Sukhwinder Singh, Music Director Monty Sharma and music composer Ismail Darbar and hosted by none other than the super-talent, multi-faceted singer-Shaan. The show will launch on July 18, Fri and Sat at 10 pm on Star Plus.

According to Anupama Mandloi, Senior Creative Director Star Plus, "Amul Star Voice of India-2 aims to showcase the biggest singing talent from India. After the unparalleled success of the first season; we promise to offer a combination of great singing talent and entertainment to our viewers with the second season of Amul Star Voice of India,"

This year too, Amul Voice Of India-2 will give the people of this nation the opportunity to chase their dreams and the power to cast their vote to make one talented aspirant ‘Amul Star Voice of India-2'.The results will be based 50% on the judges marking and 50% on Public voting. The finals will be based on voting will be 100% public. Join us in our journey in search of the 'one voice-the Voice Of India'

Anchor
Shaan
Hosting comes effortlessly to the versatile Bollywood singer, Shaan, who has been an anchor of the first season of Amul Voice Of India and many seasons of Sa Re Ga Ma Pa. Shaan took a break from anchoring during Chhote Ustaad to concentrate on his singing commitments only to return to what he does best, anchor Amul Voice Of India-2!

Shaan has lent his voice to some of the best Bollywood compositions and has been hugely rewarded for his splendid performances with a host of awards. Known for calming and encouraging the anxious participants before and after their performances, Shaan has popularly earned the title of 'India's favourite host'. His fans and innumerable loyalists of Amul Voice Of India are early awaiting his return to the floor!

Judges
Monty Sharma
Having won accolades for his music in Sanjay Leela Bhansali's Sawaariya, Monty Sharma is set to join the hunt to find India's leading voice in the second season of Star Plus' Voice of India as a judge. This will be his first endeavour as a judge in which he will also be joined by his mentor, Ismail Darbar as a co-judge.

Monty Sharma started his musical career with Ismail Darbar and worked with him as a keyboard player. He also helped Ismail compose the music of hit movies Hum Dil De Chuke Sanam and Devdas before he composed music independently for Black and Saawariya. Boosting of a musical lineage, Monty is the nephew of well known Indian music composer, Pyarelal and grandson of Pandit Ramprasad Sharma who has also been his guru from the age of five years!

Sukhwinder Singh
Voice Of India 2 is also Sukhwinder Singh's first endeavor as a judge. Sukhwinder is a renowned Bollywood playback singer with the hit song Chaiyya Chaiyya to his credit for which he also won the 'Best Male Playback' award at the 1999 Filmfare Awards. He gave his maiden stage performance at the age of 7 years and later joined Laxmikant-Pyarelal's troupe as a music arranger.

Sukhwinder is excited about his new role as a judge of the series after having made a special appearance on Chhote Ustaad and a stage performance on Indian Idol. Being a playback singer himself and an opinionated one, Sukhwinder is set to keep a close watch on the playback singing capabilities of the talent on the show

Ismail Darbar
With two seasons of Sa Re Ga Ma Pa Challenge to his credit in the past, music director, Ismail Darbar is excited about his comeback as a judge with Voice of India 2. Having been in the thick of all the action in the past, Ismail is excitedly looking forward to hearing new voices on this show. Belonging to a family of four generations of musicians, Ismail was trained to play the saxophone, clarinet and violin from a very young age under his father Husain. He later also trained under Pandit Ramprasad Sharma.

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